A guide to maximizing your digital results

Want to squeeze more money out of your website or online marketing campaigns? Then you’re in the right place! Whether you’re a small business owner, a blogger, or a major player in the online marketing field, I know you’ll find useful information here.

You’ll find quick, to-the-point suggestions for optimizing your website for success—so you can spend less time reading about it and more time taking action.

You’ll learn things like:

How to improve your website.
What to A/B test.
Conversion rate optimization techniques.
Tips for better website usability.
And more!

This site is still getting started. Check back periodically as I (slowly) work to archive my entire personal running list of hundreds of test ideas, which I’ve gathered during my career as a digital marketer.

Make the best use of product images

As the saying goes, "a picture is worth a thousand words". And it couldn't be more true for anyone selling products online. Online merchants … [Read more...]

Create a sense of urgency

People often think too hard, wait too long, procrastinate, or simply don't respond when presented with a call to action. As a result, many … [Read more...]

Encapsulate your form or call to action

If your webpage contains a form, it's likely that your primary goal is getting users to fill it out. To make sure your form is the focal … [Read more...]

Ask people to share, like or rate your content

If you want more people to like your posts, share your content, or rate your product, just ask. Direct calls to action for social engagement … [Read more...]

Personalize your content

Nurture your users by personalizing the content they see. If you have it, pull information such as name, location, referral source, etc. … [Read more...]

Add trust logos or badges

Trust logos or badges can help you add an element of trust to your website or landing page, boosting your overall conversion rate. If you're … [Read more...]

Avoid using CAPTCHA puzzles

CAPTCHA puzzles nearly always add friction and a level of frustration to the conversion process. Unless SPAM is such a problem that it is … [Read more...]

Remove the “clear fields” button from your form

This one should be pretty obvious, but you still see a lot of forms out there with them. Offering your users an easy option to clear fields … [Read more...]

Automatically populate form fields you’ve already collected

If you're working on building a subscriber database, configure your lead forms to auto populate fields for which you already have the user's … [Read more...]

Try a narrative or “Mad Libs” approach to your form

Sometimes taking a Mad Libs approach to your form can actually help your completion rate. Try adapting your current form fields to fit a … [Read more...]