Provide incentive to sign up

February 22, 2015 by Dusty

Users rarely sign up for things just to sign up. They sign up in order to benefit in some way. Provide your users with some incentive to fill out your lead forms. Incentive can take the form of an informative email newsletter, a free trial, free guide, download or other type of link bait. Give your visitors something in return for their information. Make it clear to the user how they will benefit by signing up.

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