Try a narrative or “Mad Libs” approach to your form

Sometimes taking a Mad Libs approach to your form can actually help your completion rate. Try adapting your current form fields to fit a more narrative format, as in the very basic example below. Not only will it add a little bit of fun and creativity to your form, but you can even use it to help guide your users through the process. Be sure to A/B test it against your old, standard form.

standard form

mad libs form