Your visitors begin forming opinions about your business before they’ve even read a word of your copy. The second they land on your site, they’re presented with visuals that instantly begin forming impressions based solely on outward appearance. And because trust plays such a crucial role in whether or not your visitors will convert, it’s important that your site look trustworthy. If it doesn’t, many visitors may just bounce. Avoid looking “spammy” by investing the extra money to hire a professional designer. It shouldn’t look like you threw it together with some cheap drag and drop software in the mid-late 90’s. A website that looks expensive and professional usually is. It’s no different than being approached on the street by a disheveled homeless man versus a clean-cut business man in a suit and tie—would you turn and walk the other way or would you stop to listen what he has to say?