It’s the combination of all the different choices a business makes in order to bring a product or service to market, ultimately resulting in a sale. The right product, at the right price, in the right place, at the right time. The combination of attributes that will be most favorable to both you and your customers. The sweet spot. One of the most popular approaches is referred to as “the four P’s”, referring to: product, price, place, and promotion. You can learn more about it in my post, “What are the four P’s?”

But it’s much deeper than just these four factors! Theres tons of different things that affect the buying cycle…and significantly! Especially on the web. And that’s the goal of this website- to examine all the different factors that contribute to the success of your website. You’ll learn about things like user experience heuristics, split testing, usability, and the psychology behind how users think and respond to your page. And you can start right now! Optimizing your site for conversions isn’t something that happens overnight. It’s a process that you can learn over time as you go, testing single elements here and there until your site is optimized to its fullest potential and you’re making a lot more money because your web presence is much more efficient! Get started here by reading my post, Conversion Rate Optimization: an overview