User anxiety is one of the biggest conversion killers. Displaying customer testimonials or reviews is a great way to help eliminate some of the uncertainty and boost your credibility. People trust customer reviews 11 times more than they trust descriptions written by manufacturers! The more detailed they are, the better. Don’t just use generic responses. Specific statements are much more believable. So, if your conversion rate increased by 43.78%, don’t just say that it increased by “over 40%”…say that it increased 43.78%! And don’t neglect to reveal some specific details about the person doing the review as well. Including things like the person’s name, city, and even a photo can help to create a more personal connection with your potential customer.